We are delighted to report that we recently picked up an award at the European Flexographic Industry Association (EFIA) annual awards. Rigid won Silver in the ‘Post Print Folder Gluer Uncoated’ category for a new packaging concept created for Twinings, the famous tea company.
The product was printed using Antonine inks and created with unusual metallic effects. To achieve this, the production team had to run a process tone colour behind the gold to give it a real stand-out appearance. As a further example of our technical capabilities we used a maximum plate screen to match the high quality anilox rolls that we have on our Bobst Quattro flexo folder gluer.
“This is a great result for us and Twinings and shows what we can achieve on our state of the art flexo converting equipment,” says Julian Freeman, Sales & Marketing Director. “I’d like to extend a special congratulations to the Bobst Quattro crews, who really are getting the most out of the machine, having previously set a world record for the amount of boxes produced on a Quattro in a single eight hour shift. Well done team.”
The pack also helps Twinings to reflect its quality brand values following a change in its packaging format. A spokesperson from Twinings comments: “Twinings is a premium brand offering quality blends delivered in exceptional packaging. In a recent packaging upgrade, where Twinings moved from a printed flexible bag to a printed corrugate for our wholesaler market, there was a concern that we would not be able to achieve the desired print result on an uncoated board, especially regarding the quality of the Twinings gold logo. This challenge was successfully met by Rigid Containers.”